# Brand assets

The Augur logo, colors and typefaces, ready to download. Use the supplied files as they are, so Augur looks the same wherever it appears.

Review flag: this page's copy awaits owner approval, as do the public redistribution terms for the logo files.

[Download all assets](/brand/augur-brand-assets.zip) (ZIP, 280 KB, SVG and PNG). The individual logo files are linked from the HTML page at `/brand/`.

## Logo

Three compositions, each in four variants. Choose the composition for the space, then the variant for the background.

- **Horizontal.** The primary lockup. Use it wherever it fits. At least 150 px wide.
- **Vertical.** A fallback for narrow, square or centered spaces. At least 93 px tall.
- **Glyph.** Only where the name Augur is already on the surface. At least 50 px tall.

Variants, for each composition (SVG and PNG):

- **Color.** Default on Paper and White.
- **Reversed.** Default on Navy and Raised.
- **Navy.** One tint, for supporting roles on light.
- **White.** One tint, for supporting roles on dark.

### REP token icon

The canonical icon for the REP token. The navy circle belongs to the icon, so never crop it, recolor it or swap in the glyph. Available as SVG and PNG.

### Space and size

The lowercase a of the wordmark sets the clearspace, so the rule scales with the logo. Below its minimum the gap in the glyph starts to close. Keep one a-width clear on the left and right, and one a-height above and below. Nothing enters the shaded band.

Minimum sizes: horizontal 150 × 50 px; vertical 94 × 93 px; glyph 50 px tall.

## Color

Five fixed values make up the core palette. Navy grounds it, and Green marks the one thing to act on.

- **Augur Navy** #0E0E21 (RGB 14 14 33): brand anchor and dark surface.
- **Raised** #242438 (RGB 36 36 56): layered dark surfaces.
- **Augur Pewter** #A1A1B8 (RGB 161 161 184): secondary text on dark.
- **Augur Paper** #F5F5F8 (RGB 245 245 248): light surface.
- **Augur Green** #2AE7A8 (RGB 42 231 168): accent for the one thing to act on.

Contrast: Paper on Navy 17.49:1; Green on Navy 11.87:1; Pewter on Navy 7.53:1; Deep on Paper 7.17:1. Deep #095E42 replaces Green for text on light surfaces.

## Typography

Sora carries the identity. Schibsted Grotesk brings a warmer reading rhythm. Both are free under the SIL Open Font License.

- **Primary: Sora.** Identity, display, headings, navigation, controls and key actions. Regular 400 and SemiBold 600. [Sora on Google Fonts ↗](https://fonts.google.com/specimen/Sora)
- **Secondary: Schibsted Grotesk.** Paragraphs, helper text, metadata, tables and dense interface text. Regular 400. [Schibsted Grotesk on Google Fonts ↗](https://fonts.google.com/specimen/Schibsted+Grotesk)

## Using the logo

Start from a supplied file every time. If something looks off, go back to the file rather than correcting it by eye.

Do:

- Pick the variant for the background: Color on light, Reversed on Navy.
- Keep one a-width clear on each side and one a-height above and below.
- Use the horizontal lockup unless the space is genuinely too narrow.

Don't:

- Rotate it, stretch it or recolor it.
- Lose the contrast.
- Add a border, badge or containing shape.
- Add shadows, glows, bevels or gradients.
- Place it on photos or busy patterns.
- Attach taglines or partner marks.

## Need something else?

For other formats, co-branding or questions about using the Augur name, [talk to the team](/contact.md).