Primary
Make what matters clear.
Brand assets
The Augur logo, colors and typefaces, ready to download. Use the supplied files as they are, so Augur looks the same wherever it appears.
Logo
Three compositions, each in four variants. Choose the composition for the space, then the variant for the background.
Horizontal
The primary lockup. Use it wherever it fits.
At least 150 px wide
Vertical
A fallback for narrow, square or centered spaces.
At least 93 px tall
Glyph
Only where the name Augur is already on the surface.
At least 50 px tall
Space and size
The lowercase a of the wordmark sets the clearspace, so the rule scales with the logo. Below its minimum the gap in the glyph starts to close.
Minimum sizes, shown at actual size
150 pxHorizontal150 × 50 px
93 pxVertical94 × 93 px
50 pxGlyph50 px tall
Color
Five fixed values make up the core palette. Navy grounds it, and Green marks the one thing to act on.
Augur Navy
Brand anchor and dark surface
#0E0E21RGB 14 14 33Raised
Layered dark surfaces
#242438RGB 36 36 56Augur Pewter
Secondary text on dark
#A1A1B8RGB 161 161 184Augur Paper
Light surface
#F5F5F8RGB 245 245 248Augur Green
Accent for the one thing to act on
#2AE7A8RGB 42 231 168
Paper on Navy17.49:1 contrast
Green on Navy11.87:1 contrast
Pewter on Navy7.53:1 contrast
Deep on Paper7.17:1 contrastDeep #095E42 replaces Green for text on light surfaces.
Typography
Sora carries the identity. Schibsted Grotesk brings a warmer reading rhythm. Both are free under the SIL Open Font License.
Secondary
Review the evidence before you vote. Schibsted adds a human rhythm without changing genres.
Using the logo
Start from a supplied file every time. If something looks off, go back to the file rather than correcting it by eye.
Do
- Pick the variant for the background: Color on light, Reversed on Navy.
- Keep one a-width clear on each side and one a-height above and below.
- Use the horizontal lockup unless the space is genuinely too narrow.
Don’t
Don’t rotate it
Don’t stretch it
Don’t recolor it
Don’t lose the contrast
- Add a border, badge or containing shape
- Add shadows, glows, bevels or gradients
- Place it on photos or busy patterns
- Attach taglines or partner marks
Need something else?
For other formats, co-branding or questions about using the Augur name, talk to the team.